There is a great opportunity for museums to be more engaging for visitors and compete with other forms of contemporary informative entertainment. This paper is about the search for low-budget methods to make this possible. First, by storytelling: Connecting cultural heritage objects to a larger context and narrative, thus emphasizing their position and importance within the culture. Second, by use of personas to enable visitors to feel more empathy, putting a face and feelings to experiences throughout the journey. Third, by a plot of conflict: a sense of drama to amplify the intensity of the story and create a deeper link between the visitor and the exhibit. These three principles are applicable to museums of any size or budget, as it does not rely on expensive technical innovations but on abundant human imagination. The strategy will be applied to The Rotterdam Radio Museum as a proof of concept case study.