This is the Turkish alternative of swatch. Critisiing punctuality and giving the message all we need to know about time is the fact that it passes.It uses all the known features of a watch, other than the clock face so when we look at the product we analyze it as a part of the watch family. To emphasize this, I made sure the visuals also resembled the watch advertisements we daily observe. 

To play, press and hold the enter key. To stop, release the enter key.

There's more this way ->>>